Case Study

Zip Line Tour Operator Marketing Case Study

MicaMoon Zip Tours is the Northwest’s leader in zip lining and aerial trekking.  They have an incredible adventure park set outside of Spokane, WA that includes an award-winning zip tour and the region’s best aerial park.  All studies pointed to a feasibility of 2000-2500 participants per year.  MicaMoon wanted more and came to us for their zipline tour marketing!

Services Deployed:


  • Placement of #1 in Search Engine Results in all regional search terms on ziplining, canopy and aerial parks.
  • 52% Open Rates on e-news with a 5.2% CTR (2% Industry Avg) on a series of campaigns
  • 90% online bookings saving the company in overhead costs
  • Social Media has reached over 2000+ local, qualified followers
  • Reputation management helped put company #1 in TripAdvisor, Yelp
  • PR Outreach landed spot in the region’s leading media outlets: Northwest Inlander and Spokesman Review.  We also got them featured on the TV show, Good Morning Northwest.

75% More!


MicaMoon has blown away expectations with
75% more visitors than predicted by feasibility tests!