Case Study

Rafting Tour Operator Marketing Case Study

In adventure travel, and specifically in the rafting world, ROW Adventures is a household name. From winning awards like Best Tour Operator in the World (Travel+Leisure) to being a multiple Tours of a Lifetime winner (NatGeo), ROW has been revolutionizing adventure travel since 1979.  Several years ago, they were able to get an existing Rogue River permit where they could offer lodge-to-lodge raft tours.  It was an exciting permit that they always wanted.  The permit was typically getting between 300-350 users per year.  ROW wanted that to grow…

Services Deployed:


  • Movement from non-existent to 1st page on desired keywords driving over 75% organic traffic
  • Movement from non-existent to local My Google business listings in Maps
  • Both of the above resulted in traffic being over 75% organic
  • 3.8% CTR (1-2% Industry Avg) on paid campaigns in Adwords
  • Social Media and Re-target Ads resulted in 80% increase in trip inquiries and brochure requests to date
  • PR Outreach landed in multiple spots over the years including: New York TimesLA Times and USA Today

61% Gain!


ROW Adventures Rogue River business has grown 61%
over the course of just four seasons!