Case Study
Rafting Tour Operator Marketing Case Study
In adventure travel, and specifically in the rafting world, ROW Adventures is a household name. From winning awards like Best Tour Operator in the World (Travel+Leisure) to being a multiple Tours of a Lifetime winner (NatGeo), ROW has been revolutionizing adventure travel since 1979. Several years ago, they were able to get an existing Rogue River permit where they could offer lodge-to-lodge raft tours. It was an exciting permit that they always wanted. The permit was typically getting between 300-350 users per year. ROW wanted that to grow…
Services Deployed:
- Search Engine Optimization
- Paid Search Management
- Local Search
- Reputation Management
- Social Media Push
- PR Outreach
- Brand Management
- Contact Us to Request Samples of the Work.
Results:
- Movement from non-existent to 1st page on desired keywords driving over 75% organic traffic
- Movement from non-existent to local My Google business listings in Maps
- Both of the above resulted in traffic being over 75% organic
- 3.8% CTR (1-2% Industry Avg) on paid campaigns in Adwords
- Social Media and Re-target Ads resulted in 80% increase in trip inquiries and brochure requests to date
- PR Outreach landed in multiple spots over the years including: New York Times, LA Times and USA Today
61% Gain!
ROW Adventures Rogue River business has grown 61%
over the course of just four seasons!