Case Study

Kayak Tour Operator Marketing Case Study

Sea Kayak Adventures has been the worldwide leader in multi-day kayaking for over 25 years.  Operating tours in several countries including: Mexico, Canada, Scotland, Cuba, Albania and France to name a few, they have mastered expeditionary style kayak trips and have gained a loyal following.  Working with Sea Kayak Adventures on several marketing projects including their continued brand management, we’ll focus this case study on the success we are seeing in our digital marketing efforts for their tours in Baja, Mexico.

Services Deployed:


  • Top of Search Engine Results placement and maintaining positions.
  • 33% Open Rates on e-news with a 3.2% CTR (2% Industry Avg) on average with Baja campaigns
  • Social Media traffic produces near 15% of inquiry and brochure requests
  • Reputation management helped put company be a top 3 tour in TripAdvisor
  • Videos in follow-up sales streams help produce a 30% response rate
  • Lowered cost-per-click and overall spend while raising inquiries with paid ads
  • PR Outreach landed spots in multiple outlets over the years including: Frommers and UK’s leading media outlet, The Evening Standard

51% Growth!


Sea Kayak Adventures has grown over 50% in Baja
and is now the kayak market share leader in the region.