Safari Tour Operator Marketing Case Study

Kenya Unbound is a start-up that needed everything but had a clear understanding of who they wanted to be.  The request was unique brand position, an adaptation to the logo design from its parent company and a new website.  Their focus is to showcase Kenya in a first-class, yet active way.  They needed rich imaging and easy navigation for their demographic (55+ market, high-income market).

Services Deployed:

Screenshots of Designs:


We designed a high-impact, visually stunning homepage that loads quickly and focuses on getting users to high-converting trip pages.

homepage design for safari outfitter

Trip Search Layout

We went with a bold, picture-rich trip search layout that entices users to click through to the trips to be sold!

trip layout in the website design for safari tour operators

Trip Page

The trip pages are highly informative and intuitive.  The smart navigation on the left seamlessly scrolls users through a variety of options (dates, rates, faqs, pictures, videos and several calls-to-action).

showcase of pictures on website layout for safari tour operators

Call to Action

No matter where you go on the site, users are led to calls to action placed perfectly to catch information at a high rate.

calls to action on trip pages for safari outfitters





“ATM was incredibly easy to work with. They designed
a stunning website that was on time and under budget!”