Case Study
Bike Tour Operator Marketing Case Study
Cuba Unbound is the active travel authority in Cuba. Their client base is from the US so they provide people-to-people adventure travel on the island. The one product they did not have a stronghold on was bike tours. We were there to help them out!
Services Deployed:
- Search Engine Optimization
- Email Marketing
- Landing Page Design
- Re-target Ad Design & Placement
- Social Media Push
- PR Outreach
- Contact Us to Request Samples of the Work.
Results:
- Movement from non-existent to 1st page on desired keywords
- 42% Open Rates with a 3.5% CTR (2% Industry Avg) on a series of campaigns
- Landing Page resulted in 32 direct inquiries
- Social Media and Re-target Ads resulted in 500% increase in direct messages on FB
- PR Outreach landed two spots in LA Times and Adventure Cycling Association.
320% Gain!
Cuba Unbound bike business increased 320%
and continues to be a huge part of their offerings in Cuba!