Case Study

Bike Tour Operator Marketing Case Study

Cuba Unbound is the active travel authority in Cuba.  Their client base is from the US so they provide people-to-people adventure travel on the island.  The one product they did not have a stronghold on was bike tours.  We were there to help them out!

Services Deployed:


  • Movement from non-existent to 1st page on desired keywords
  • 42% Open Rates with a 3.5% CTR (2% Industry Avg) on a series of campaigns
  • Landing Page resulted in 32 direct inquiries
  • Social Media and Re-target Ads resulted in 500% increase in direct messages on FB
  • PR Outreach landed two spots in LA Times and Adventure Cycling Association.

320% Gain!

Cuba Unbound bike business increased 320%
and continues to be a huge part of their offerings in Cuba!